Bachelor of Business Administration in Marketing Communications and Public Relations

hwtk University of Applied Sciences

Programma Beschrijving

Bachelor of Business Administration in Marketing Communications and Public Relations

hwtk University of Applied Sciences

Marketing communications and public relations are essential elements in modern business communication. With the increasing internationalization of markets and the presence of strong competition, purpose-driven communication simultaneously determines the success or failure of organizations and characterizes their public image. Many corporations have already positioned themselves well in this regard and have interesting job prospects to offer graduates. Small and medium-sized enterprises are also cottoning on to the importance of marketing and public relations and are looking for qualified personnel in these areas. Well-founded professional expertise and key skills such as concept development, setting topics and professional copywriting are must-haves for workers in this field. That’s why our students learn – through practical examples – how to develop and establish a market position.

Further information

  • Fields of application
  • Marketing and sales
  • Public relations
  • Advertising
  • Consulting
  • Management

Businesses

  • Medium-sized enterprises
  • PR and marketing departments
  • Associations
  • Organisations
  • Research institutes
  • PR and advertising agencies
  • Consulting firms
  • Market and opinion research institutes
  • City marketing
Deze school biedt programma's in:
  • Duits


Laatst bijgewerkt op November 13, 2017
Duur & Kosten
Deze cursus is Campus gesitueerd
Start Date
Startdatum
Oct. 2018
Duration
Duur
6 semesters
Voltijd
Locations
Duitsland - Baden-Baden, Baden-Württemberg
Startdatum: Oct. 2018
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Duitsland - Berlin, Berlijn Regio
Startdatum: Oct. 2018
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