Bachelor of Arts in International Marketing Management
Lugano, Zwitserland
DUUR
4 Years
TALEN
Engels
TEMPO
Full time
DEADLINE VOOR AANMELDING
15 Nov 2024
EERSTE STARTDATUM
15 Jan 2025
COLLEGEGELD
CHF 52.750 / per year *
STUDIE FORMAAT
Op de campus
* annual tuition fee for international students per year | Swiss/EU/EEA: CHF 27,550 per year | US citizens / permanent residents and Canadian citizens: $48,500 per year
toelatingen
Galerij
leerplan
Naast de mogelijkheden voor graduate school zoals MBA-, MSc- en MA-programma's, omvatten mogelijke carrièrepaden voor afgestudeerden van International Marketing Management een breed scala aan rollen in bedrijven (brandmanager, digitale marketingmanager, onderzoeksmanager, reclame- en communicatiemanager) in alle sectoren. industrieën.
Foundation Courses (15 Credits)
- BUS 115 Financiële boekhouding
- BUS 135 Inleiding tot bedrijfssystemen
- BUS 136 Marketing in een mondiale context
- MAT 201 Inleiding tot statistiek
- POL 112 Markten, beleid en administratie
Marketingvereisten (18 credits)
- BUS 256 Marketingonderzoeksmethoden
- BUS 274 Merkbeheer
- BUS 285 Geïntegreerde marketingcommunicatie
- BUS 342 Groene marketing en MVO
- BUS 383 Digitale marketing en webanalyse
- BUS 385 Consumentengedrag in internationale marketing
Beheervereisten (15 credits)
- BUS 226 Managementfinanciering
- BUS 306 Quantitative Methods and Dynamic Forecasting
- BUS 353 Strategische managementtheorie
- BUS 397 Datamining (Business Intelligence)
- BUS 410 Organisatiegedrag en leiderschap
Capstone Requirement (3 Credits)
- BUS 455 Global Strategic Management
Electives (6 Credits)
Two of the following:
- BUS 143 Gedragswetenschappen voor besluitvorming
- BUS 145T Grenzeloos management: internationale bedrijven in een geglobaliseerde wereld
- BUS 236T Marketing voor films
- BUS 243 Persoonlijke financiën
- BUS 3XX Elke zakelijke cursus met 300 niveaus
- BUS 4XX Elke zakelijke cursus op 400-niveau
- COM 105 Introduction to Communication and Media Studies
- PSY 201 Sociale psychologie
- SOC 100 Introduction to Sociology
Programma collegegeld
Beurzen en financiering
Franklin University Switzerland offers merit scholarships to admitted students based on academic achievements in high school and/or transferable undergraduate work. All undergraduate applicants are considered for merit awards as part of the admissions process, which are awarded at the point of admission with priority given to students applying by the December 1 deadline. Additional need-based scholarships may be awarded on top of merit scholarships, depending on a student’s need. Merit scholarships are renewable for up to four years or eight semesters.
Undergraduate Special Awards
Our competitive scholarship programs offer the most promising students the financial support they need to pursue their studies. These scholarship opportunities are awarded during the enrollment process for incoming students.
At FUS, we are committed to ensuring that talented students are able to access the best educational opportunities so that they can reach their full potential and make a positive impact at Franklin and beyond their studies. We offer generous scholarships and awards to make sure the most promising and motivated young minds are able to achieve their goals and make a positive impact on society.
The scholarship opportunities listed below are cumulative with other types of financial aid, and would be renewed annually to student recipients provided GPA requirements and other applicable conditions per scholarship type are maintained.
- SUNY-FUS 2 + 2 Jacques Villaret International Education Award for SUNY Community College Students
- Franklin Honors Program Award
- The Ambassador Wilfried Geens Award
- The Brian Stanford Award in Creative Practices
- The Ann Gardiner Award in Sustainability
- Life-Long Learning Scholarship