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University of Lincoln BA (Hons) Marketing and Advertising
University of Lincoln

BA (Hons) Marketing and Advertising

Lincoln, Verenigd Koninkrijk

3 up to 4 Years

Engels

Full time

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Successful marketing lies at the heart of commercial success, and professionals with the skills, knowledge, and creativity to deliver powerful national and international campaigns are highly sought after.

BA (Hons) Marketing and Advertising aims to develop graduates who have an understanding of the role of these key functions in business and society, and to be equipped for roles across the full spectrum of an ever-evolving marketing industry, from insight through to action and from both client and agency side, within advertising, branding, and marketing communications. To achieve this, you are encouraged to develop the ability to apply marketing techniques at strategic and operational levels to meet business objectives, and to be creative problem solvers with confidence, business acumen and skills in persuasive communication, presenting, and teamwork.

You will be introduced to the fundamentals of strategic marketing and advertising communications, including buyer behaviour, brand development, the advertising process and creativity, media planning, ethics and responsibility, and global marketing. This degree specifically addresses the rapid growth in digital marketing and the need from industry for new graduates with knowledge of marketing, advertising, and digital awareness and skills.

"This information was correct at the time of publishing (July 2023)"

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